Strands Books, Country's Oldest Bookstore, Upgrades Its OnSSI Video Surveillance System, Doubling Number of Cameras

Cost-effective NetDVR system used for inventory retention and consumer behavior assessment

NEW YORK, NY – March 20, 2006 – Strands Books, the NYC landmark "Home of 18 Miles of Books", has recently more than doubled the size of its OnSSI NetDVR IP video surveillance system.

The addition of IP cameras required no infrastructure changes, and minimal hardware, attesting the easy scalability of the NetDVR platform. The current system in the Strands store incorporates 36 IP (network) cameras, used for, in addition to security and inventory retention, for liability and tracking customers' responses to displays and layouts.

The IP video surveillance and security system was installed by NJ-based integrator Nortronics. Earlier in the project, Maria Gonzalez, vice president of Nortronics, commented, "The retail sector is just beginning to draw on this technology as a way to cut costs, secure inventory and improve in-store marketing. Strand Book Store is ahead of the game." Strands' recent expansion of the system again places it in the forefront of retail video surveillance.

Eddie Sutton, manager of Strand Book Store, noted, "OnSSI has provided with an elegant and effective answer to our security needs. NetDVR is a usability home run. With the NetGuard client, anyone familiar with a web browser can leverage the power of the system in a few minutes, requiring minimum administration. At the same time ONSSI provides a strong set of access controls to prevent unauthorized use."

"Strands shows the way for medium-sized IP video surveillance systems in retail," added Mulli Diamant, VP Sales at OnSSI. "As the prices of cameras, encoders and hardware decline, and the NVRs and intelligent add-ons become more and more sophisticated, the surveillance will be seen as a fast-ROI investment, and in many cases, even as a profit-generating apparatus, able of producing invaluable consumer-related information."

About Strands

Strand Book Store was named after the famous publishing street in London, and an old literary magazine. It was established in 1927 on the corner of 4th Avenue, on New York's famous Book Row of America.  The bookseller quickly became recognized for its legendary selection of great books at remarkable prices. In 1956, it expanded to its current space at 828 Broadway. Today, the bookseller owns that building and operates out of five of the 11 floors. A second Strand Book Store is located on Fulton Street in New York City's financial district.

About Nortronics

Nortronics has been serving the electronics communication and security needs of residential and commercial buildings in the New York tri-state area for over 38 years. Nortronics leads the way with new technology and the most sophisticated and cost effective equipment available. Professional service, quality products and superior systems tailored to a building's specific needs - these are the key ingredients that have made Nortronics a local success story and a leader in electronic communications and security systems.

CONTACT: Maria Gonzales, Vice President, Nortronics Corp. Tel: +1-800-700-0357, Fax: +1-201-945-3774, info@nortronics.com

About OnSSI

On-Net Surveillance Systems Inc. offers a comprehensive IP video surveillance control and management solution. Ocularis, OnSSI's IP Video Control platform, is designed to operate on a single platform with unprecedented levels of user-intuitiveness, open architecture and scalability. With core competencies rooted in both the IT and professional security markets, OnSSI's unique solution provides feature-rich camera management, sophisticated recording and archiving, automatic Push Live Video on event, control-room video-wall management and virtual matrix functionality. OnSSI's IP solutions can be found in a wide range of municipalities, federal and local government agencies, as well as enterprise, industrial, and educational settings. For more information, visit: www.onssi.com.

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